Deliverable 2.3: Analysis of the online choice experiment on fruit and vegetables determining the importance of nutritional and environmental benefits and the level of information
May 31 2017
|In this deliverable we investigate consumers’ sensitivity to product information on fruit and vegetable products. Fruit and vegetable consumption is associated with better health and prevention of diseases (Guillaumie et al., 2012) and more knowledge is needed on how product information on fruit and vegetable products influences consumer choices. This study contributes to the existing literature by studying the combination of health and sustainability information. In light of dual process theories (ELM; Petty & Cacioppo, 1986; HSM; Chaiken 1980) we took both message content and message characteristics into account.
|Authors at SUSFANS