The objective of WP2 is to provide an understanding of the drivers of changes and responses to dietary recommendations. To provide insights regarding consumers' perception and reaction about new issues linked to sustainability, nutrition, environment and food security. WP2 will investigate consumption patterns and dietary intake in four European countries, connected with WP7 that will elaborate the SHARP model (see WP7).
Particular focus will be given to the reaction of consumers to new information related to sustainability and how can they change their habits. This will consider microeconomic model for simulating substitution between products when prices are changing (including willingness to pay, price and income elasticity). Consumer preferences are crucial for when it comes to implementing new policies.
The results of this model will contribute to WP7 and WP9.